Business Courses & Certificates

Learn the importance of social media metrics and the various types and formats. Understand the different types of social media and the strategies used for each. Practice planning and executing strategies for each type of social media. Apply social media principles to product or service development, design, and launches. Learn how to use social media to stimulate demand for new products before and during a launch phase. Optional: Test to earn Social Media Marketing Certification

Learn critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing. Explore how to recognize vanity metrics and calculate campaign ROIs based on customer lifetime values. Gain exposer to the role of a digital marketing analyst in a true-to-life workplace scenario. Perform A/B testing, optimize digital marketing campaigns, and manage a budget. Optional: Test to earn Digital Markting Certification.

Creates differentiated learning experiences naturally, as participant choices will affect their outcomes. Throughout this role-playing simulation, participants will master important personal finance principles, learn more about themselves, and develop a personal approach to financial matters. The Personal Finance simulation helps participants learn to analyze their financial situation, needs, and goals while giving them real consequences for their choices. 

Participants step in the role of a Human Resource Associate through simulated learning to gain experience on selecting employee benefits to increase employee satisfaction. Learn how to create effective recruitment strategies abd identify top candidates for position.  Participants also learn the role of diversity, equity, and inclusion and human resource professional functions.  This simulation is designed to introduce participants to the field of Human Resource as a career option and as a Entrepreneur.

Participants learn how to evaluate and select the big idea and creative assets for marketing campaigns. Through simulation participants rely on marketing campaign data to allocate resources for ads.  Participants also learn how to design products based on customer reviews and market research. Gain understanding of product and pricing, advertising mix, and distribution channels. This course is for participants who are interested in learning how to build a marketing strategy to maximize profits.

Participants etablishe a foundation, then moves into methods and practical application of public speaking. The course will help you develop the necessary confidence and skills to present your ideas clearly and effectively to both large and
small audiences. Participants learn a  number of different speaking and listening skills, so they can practice the techniques necessary to become a competent oral communicator in a wide variety of social and business settings. Join us and learn your five minute elevator business pitch.